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Agency Hourly Rate Calculator

For agency owners and freelance developers. Enter overhead, target margin and realistic billable hours, and see the minimum rate that keeps the business solvent.

Enter every figure below in this currency. Nothing is converted, this works from your own numbers.

Monthly overhead

Salaries, rent, software, insurance, contractors on retainer. Everything the business pays whether or not the phone rings.

Target monthly profit

What is left over after overhead and before tax.

Billable people: 2

Only people whose time you invoice for. A founder doing sales is not billable time.

Hours a week, per person: 40
How much of that is actually billable: 65%

Admin, sales, internal meetings and bench time eat the rest. 60-70% is normal for a small agency; above 80% is rare and usually unsustainable.

Minimum hourly rate

AED 53

To cover AED 8,000 overhead plus AED 4,000 profit a month, at 65% utilisation across 2 billable people.

Revenue needed monthlyAED 12,000
Billable hours, monthly225 of 347
Equivalent day rateAED 426

This is a floor, not a market rate. Quoting under it does not make you competitive, it makes the business subsidise the client. If the floor lands above what the market pays, the fix is fewer, better-scoped clients or higher utilisation, not a lower rate.

Get in touch

Want someone to just do this part?

The tool is free and stays free. If you would rather hand the work over, tell us what you are dealing with and you get a straight answer on scope, cost and timeline.

  • You own everythingRepository, hosting and domain credentials sit in your name from day one, not handed over at the end.
  • A written timelineMilestone dates are agreed in writing before work starts, so you always know what ships next.
  • One business dayEvery enquiry gets a reply from the person who would scope the work, not a sales sequence.
scale@godesign.ae+971 58 903 1983, WhatsApp enabled

Media City, Dubai, UAE · DHA Phase 2, Islamabad, Pakistan

One reply from the person who would do the work, within one business day. Your details stay with GoDesign FZE and are never sold or passed on.

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