Free calculator · Services and Quotes
CRM and Automation Cost Estimator.
Enter the workflows, integrations and AI features a CRM or automation project needs and get a build cost plus a monthly care plan, editable line by line.
Sets the recommended prices below to this market's rates. Change any number afterwards without losing your edits until you switch region again.
Pick your sector to start from the scope a brief like yours usually needs. Every input stays editable.
5 included in the base. Each extra workflow is priced separately below.
Anything specific to this brief that the presets above do not cover.
Estimated build cost
AED 2,516 - AED 3,700
One-off build in AED. Every price feeding this range was editable above, so the total reflects the exact scope entered.
An estimate, not a quote, reviewed August 2026. A CRM or automation build prices by workflow and integration count, not page count, which is why this tool starts there instead of reusing the website calculator.
Estimate done
Want the real number for your project?
An estimate works from typical scope. A quotation works from yours. Send this breakdown over and you get a fixed price back, from the person who would do the work, within one business day.
What this tool measures
This prices a CRM or automation project from the work it has to do rather than from the software it runs on. Licence cost is the visible number and rarely the large one: the build is configuring the pipeline, connecting the systems that already hold your data, and writing the rules that decide what happens to a lead nobody has replied to.
The distinction that matters most here is between a workflow and an integration. A workflow is a rule inside one system. An integration is two systems agreeing about the same record, forever, including on the days one of them is down. The second is several times the work of the first, which is why they are separate line items.
How to use it
Start with scope. Starter means one pipeline and one channel, which is most first CRM projects. Growth means a multi-stage pipeline with leads arriving from several places, which is where routing rules start to matter. Advanced means several pipelines with different stages, usually across teams, and it is a different kind of project rather than a bigger one.
Set the workflow count from the rules you can actually name. "Chase a quote after three days" is a workflow. "Improve follow-up" is not, and it will be four workflows by the time someone writes it down properly.
Then pick the integrations. This is the section worth being pessimistic about: any system without a ready-made connector belongs under custom API, and a custom API is priced high here because the cost is not writing the connection, it is handling what happens when the other system changes without telling you.
How to read the result
The build figure covers configuration, integrations, testing with your real data and training the people who will use it. It excludes licences, which you pay directly to the vendor, and it excludes the data cleanup that migration almost always turns out to need.
The monthly care figure is not optional in the way it sometimes is for a website. Automations break silently: a token expires, a field is renamed, a form is edited, and nothing announces that the rule stopped firing. The value of a care plan on an automation project is that somebody notices.
If AI features are ticked, treat those figures as the build cost only. Model usage is billed by consumption and belongs in your monthly running costs alongside the licences.
What to do next
Before anything is built, write down what happens to a lead nobody replies to. That single rule is the one that most often has no owner, and a CRM will enforce whatever you give it, including nothing.
Then export your contacts and look at them. If the export has duplicates, missing sources and no consent record, budget for cleanup as its own phase. Migrating bad data faithfully reproduces the problem in a more expensive place.
Questions people ask
Does this include the CRM licence?
No, and deliberately. Licences are per seat, priced by the vendor, and paid by you directly. Mixing them into a build figure hides the fact that one is a one-off and the other is forever.
Can we build this ourselves with the tools we already pay for?
Often, for the first few workflows. The point where it stops being worth it is usually the third integration, when the cost of someone maintaining it exceeds the cost of someone building it properly, and nobody has noticed because the maintenance is spread across evenings.
How long does a CRM rollout take?
The configuration is usually two to six weeks. Adoption takes a quarter. Most rollouts that are described as failures were technically complete and behaviourally ignored, which is a training and ownership problem rather than a software one.
What makes a custom API integration expensive?
Not the first version. Authentication that expires, rate limits, partial failures, and the fact that the other system's owners can change it whenever they like. Robustness is the cost, and skipping it is how an integration works for a month.
Where to go from here
- CRM Readiness Quiz — check the process underneath is ready before spending anything on this build.
- Onboarding Automation ROI Calculator — the hours this build gives back, which is the case for spending the money above.
- n8n Template Library — working versions of the common workflows, if you would rather start by building one yourself.
The guide behind this tool
Built by GoDesign FZE, who build CRM and automation systems.
Get in touch
Want someone to just do this part?
The tool is free and stays free. If you would rather hand the work over, tell us what you are dealing with and you get a straight answer on scope, cost and timeline.
- You own everythingRepository, hosting and domain credentials sit in your name from day one, not handed over at the end.
- A written timelineMilestone dates are agreed in writing before work starts, so you always know what ships next.
- One business dayEvery enquiry gets a reply from the person who would scope the work, not a sales sequence.
Media City, Dubai, UAE · DHA Phase 2, Islamabad, Pakistan
Would rather type than fill in a form?
Message on WhatsApp